| The store is located at Suite A1, 3375
E. Shea Blvd in Phoenix
and began in 2009 Store owner, Charles McAlpine reflects on his
nine years: "When I was starting this business there was, of course, an
awareness of creating a location. But back then it was much more
conceptual. It was more about renting or leasing the space, designing
and layout, features and functions. This idea of creating a destination
based on a physical location was all in my head. Something that the
reality of probably would have been too stressful to bear. And trust
me, at sometimes that is exactly how it felt - “too stressful to bear”.
Storm Wisdom came into existence during a very transformational time.
Many businesses were going virtual. They were giving up the expense of
maintaining physical locations and going online. Many had to, in order
to compete with the technology trend of shopping online. Storm Wisdom
has coped . . . sometimes...by hanging on by the tips of our fingers!
Having a physical location has been a lot of work! But it has also
offered the greatest payoff!" |
